Ronin Meta Self-Compliance Guide

Keeping your assets compliant is key to maintaining low CPMs, avoiding ad rejection, and keeping your Meta ad accounts running smoothly. This guide walks you through the exact checks to follow before launching.


✅ Profile Compliance Checklist

Make sure your profile meets these standards:

  • Has a real profile picture

  • Has more than 10 friends

  • Advanced Protection is enabled
    Enable it here

If you bought your profile online, follow the steps in section 1.4 below.


✅ Business Manager (BM) Setup

  • BM is verified (Check here)

  • 2FA enabled for everyone

  • Use a professional email (optional)

Bought a BM? Follow section 1.5.


✅ Page Requirements

  • Page has a Feedback Score
    ➤ Use this link (replace BMID and PAGEID):
    https://business.facebook.com/business-support-home/BMID/PAGEID/?asset_view_type=customer_feedback

  • Page is at least 1 year old (to build feedback score faster)

  • Only 1 BM and 1 Page per Ad Account is allowed

If you don't have an old page, contact your Ronin Account Manager.


⚙️ If You Bought a Profile (Section 1.4)

  1. Use a Static IP
    (AdsPower, Incogniton, or office desktop)

  2. Secure Your Profile

    • Go here

    • Change password

    • Regenerate & save a new 2FA key

    • Remove unfamiliar devices: Click here

    • Clean up unrecognized emails or phones

  3. Update Info
    Go to Profile Info

    • Add your own email and phone

    • Remove old details

  4. Unlink Extra Accounts
    Go here

    • Remove unwanted Instagram or linked profiles

    • Upload a real profile photo


⚙️ If You Bought a BM (Section 1.5)

  1. Verify Business Settings

    • Is BM Verified?

    • Is 2FA set for Everyone?

    • Set your professional email

  2. Clean Up Admins

    • Remove unknown admins or ask seller to do so

  3. Check Instagram Linkages

    • Remove any IG accounts you don’t recognize

  4. Check Partners Section

    • Remove unfamiliar partners (often a backdoor risk)


🚀 How to Launch Ads Safely

Initial Campaign Strategy:

  • Create 1 campaign > 1 ad set > 1 ad

  • Budget: $1 only

  • Target your actual geo

  • Wait for approval

  • Then duplicate the campaign 9 times
    → You now have 10 live ads (100% approval ratio)

Then launch your main Conversion Ad.

Keep the 10 engagement campaigns live at first!

If Approved:
You're safe to scale up your conversion ads.

If Rejected:
Your ad approval rate drops to 90%. Recover it using the method below.


🧼 If an Ad Is Rejected

To restore your ad health:

  1. Remove the ad copy

  2. Replace creative with a cat/dog image

  3. Change URL to google.com

  4. Publish

  5. Once approved, delete the ad


📋 Landing Page Compliance

Make sure your site:

  • Matches the ad offer (no bait-and-switch)

  • Loads fast, works on mobile, and has no broken links

  • Contains:

    • Contact info

    • Privacy policy

    • Terms of service

  • Does not include:

    • Adult content, fake claims, malware

    • Fake urgency tactics like fake countdowns


🎨 Creative & Ad Copy Compliance

Meta’s AI reads everything: text, video, voice, embedded captions.

❌ Avoid These:

  • “You,” “Your,” “Are you tired of...”

  • First names or personal details

  • “Make $10k fast” or income promises

  • “Only 1 left!” or fake urgency

  • Negative terms: “broke,” “struggling,” “in debt”

  • All caps and excessive punctuation

  • Mention of Meta platforms unless accurate

  • Mentions of health, mental health, disabilities

  • Grammar/spelling errors

  • Third-party brands or logos without permission


⚠️ Meta Can Flag For:

  • Personal attributes

  • Financial claims

  • Sensational headlines

  • Copyright violations

  • Political or social issues (without approval)

  • Cloaking or misleading content


🛡️ Why This Matters

Following these rules ensures:

  • Fewer ad rejections

  • Lower risk of account bans

  • Better delivery and lower CPM

  • Stronger long-term performance


📞 Need Help?

Reach out to your Ronin Account Manager to:

  • Review your ads before submission

  • Recover disabled assets

  • Optimize account compliance for performance