Keeping your assets compliant is key to maintaining low CPMs, avoiding ad rejection, and keeping your Meta ad accounts running smoothly. This guide walks you through the exact checks to follow before launching.
✅ Profile Compliance Checklist
Make sure your profile meets these standards:
Has a real profile picture
Has more than 10 friends
Advanced Protection is enabled
➤ Enable it here
If you bought your profile online, follow the steps in section 1.4 below.
✅ Business Manager (BM) Setup
BM is verified (Check here)
2FA enabled for everyone
Use a professional email (optional)
Bought a BM? Follow section 1.5.
✅ Page Requirements
Page has a Feedback Score
➤ Use this link (replace BMID and PAGEID):https://business.facebook.com/business-support-home/BMID/PAGEID/?asset_view_type=customer_feedbackPage is at least 1 year old (to build feedback score faster)
Only 1 BM and 1 Page per Ad Account is allowed
If you don't have an old page, contact your Ronin Account Manager.
⚙️ If You Bought a Profile (Section 1.4)
Use a Static IP
(AdsPower, Incogniton, or office desktop)Secure Your Profile
Change password
Regenerate & save a new 2FA key
Remove unfamiliar devices: Click here
Clean up unrecognized emails or phones
Update Info
➤ Go to Profile InfoAdd your own email and phone
Remove old details
Unlink Extra Accounts
➤ Go hereRemove unwanted Instagram or linked profiles
Upload a real profile photo
⚙️ If You Bought a BM (Section 1.5)
Verify Business Settings
Is BM Verified?
Is 2FA set for Everyone?
Set your professional email
Clean Up Admins
Remove unknown admins or ask seller to do so
Check Instagram Linkages
Remove any IG accounts you don’t recognize
Check Partners Section
Remove unfamiliar partners (often a backdoor risk)
🚀 How to Launch Ads Safely
Initial Campaign Strategy:
Create 1 campaign > 1 ad set > 1 ad
Budget: $1 only
Target your actual geo
Wait for approval
Then duplicate the campaign 9 times
→ You now have 10 live ads (100% approval ratio)
Then launch your main Conversion Ad.
Keep the 10 engagement campaigns live at first!
If Approved:
You're safe to scale up your conversion ads.
If Rejected:
Your ad approval rate drops to 90%. Recover it using the method below.
🧼 If an Ad Is Rejected
To restore your ad health:
Remove the ad copy
Replace creative with a cat/dog image
Change URL to
google.comPublish
Once approved, delete the ad
📋 Landing Page Compliance
Make sure your site:
Matches the ad offer (no bait-and-switch)
Loads fast, works on mobile, and has no broken links
Contains:
Contact info
Privacy policy
Terms of service
Does not include:
Adult content, fake claims, malware
Fake urgency tactics like fake countdowns
🎨 Creative & Ad Copy Compliance
Meta’s AI reads everything: text, video, voice, embedded captions.
❌ Avoid These:
“You,” “Your,” “Are you tired of...”
First names or personal details
“Make $10k fast” or income promises
“Only 1 left!” or fake urgency
Negative terms: “broke,” “struggling,” “in debt”
All caps and excessive punctuation
Mention of Meta platforms unless accurate
Mentions of health, mental health, disabilities
Grammar/spelling errors
Third-party brands or logos without permission
⚠️ Meta Can Flag For:
Personal attributes
Financial claims
Sensational headlines
Copyright violations
Political or social issues (without approval)
Cloaking or misleading content
🛡️ Why This Matters
Following these rules ensures:
Fewer ad rejections
Lower risk of account bans
Better delivery and lower CPM
Stronger long-term performance
📞 Need Help?
Reach out to your Ronin Account Manager to:
Review your ads before submission
Recover disabled assets
Optimize account compliance for performance